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home : about us : about hsj online August 16, 2017

6/5/2017 4:47:00 AM
HSJ Online business summary review for 2016
David Webster


At the HSJ Online annual meeting in March, David Webster, president of our advisory committee, gave a review of our 2016 business plan and results, our second year in operations. HSJ Online is a not-for-profit news organization serving the town of Hope, under the Media Division of Heritage of Hope.

Among the highlights:

9 People Who Gave Extremely Valuable Advice Including 6 IU Kelley School Students

4 Advisory Committee Members Providing Multiple Experiences



2016 income

$13, 258.64 Received In 2016 Toward Operating HSJ Online ($30,490.00 In 2015)

  • 1 Grant from Hawcreek-Flat Rock Area Endowment: $5,000

  • 1 Town of Hope EDIT (Economic Development Income Tax) grant: $4,000

    8 Others Making Donations From $18 to $1,000: $1,888.64

    (1 smaller check from an individual each month that adds up during the year)

    (1 substantial check from an individual's charitable trust)

    7 Short-Term Ads: $275

    6 Long-Term Ads: $2,095



    2016 expenses

    $15,399.69 HSJ Online Operating Expenses For 2016 ($11,649.59 In 2015)

    1 Celebration For 2015: $270.99

    1 Appreciation Award: $139.95

    1 Hosting Site: $1,198

    2 Staff Members: Content Coordinator $7,491.86 & Business Coordinator $1,800

    2 Freelance Writers: $900 + $275 = $1,175

    1 Graphic Artist: $315 (Advertisements & Hope Clock Logo)

    4 Volunteer Writers: Thanks!!!!

    4 Orders of Office Supplies (Copy Paper, Stamps, Direct Mail, Post Office Box): $267.10

    3 Computers: $867.77

    2 HSJ Online Promotional Ads: Heritage Days & Booth $500 & Hauser Athletic Program $70 = $570

    7 Other Promotional Techniques (Brochures, Business Cards, Magnets, Business Tablecloth, Shirts, Outlive Life Signs For Contributors & If Signs For IU Students): $804.02

    2 Larry Simpson Building Support: Rent for 2 Years & Outside Bench Honoring Larry: $500



    Starting balance

    $16,699.36 Starting Balance For 2017 ($18,840.41 In 2016)



    Goals for 2017

  • To continually focus on visibility, credibility, and reliability

  • To add staff for more coverage

  • To seek out 25% more advertisers

  • To increase website numbers by 15%

  • To maintain a $10,000 balance through donations and ads

  • To implement IU Kelley program suggestions related to intern program and marketing

  • To integrate appropriate components of new 1up! software version



    Core Values for 2017

    CRISH: Celebrate Revealing Integrity Service Hope



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    Hope, Indiana 47246
    (812) 565-2291



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