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20170629 Vicki Gardner Century 21

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April 22, 2018

4/9/2018 7:45:00 AM
2017 HSJ Online business review
David Webster


2017 HSJ Online Business Summary Review: Numbers for Our Third Year

HSJ Online is not-for-profit and under the Media Division of Heritage of Hope.



2017 Important Content Contributors

9 Individuals Who Gave Extremely Valuable Advice Including 6 IU Kelley School Students

4 Advisory Committee Members Providing Multiple Experiences

19 Other Talented Individuals Helping In A Variety Of Ways



2017 Income

$12,620 Received In 2017 Toward Operating HSJ Online

1 Grant from Hawcreek-Flat-Rock Area Endowment (Heritage Fund): $2,545

1 Town of Hope (EDIT-Economic Development Income Tax): $2,922

8 Others Making Donations from $25 to $1,600: $3,425

9 Short-Term Ads: $440

8 Long-Term Ads: $3,288



2017 Expenses

$16,071.99 HSJ Online Operating Expenditures for 2017

1 Celebration for 2016: $236.99 (Food & Awards & Gift Certificates)

1 Hosting Site: $1,198

2 Staff Members: Content Coordinator $7,800 & Business Coordinator $1,800 = $9,600

4 Freelance Writers: $900 + $750 + $100 + $25 = $1,775

1 Graphic Designer: $125

1 Ad Agent: $354

1 Hauser Intern Coordinator: $100

5 Orders of Office Supplies (Flash Drive, Stamps, Ink, Envelopes, Checks, Post Office Box): $200

3 Day LION (Online Newspapers) Seminar: $843

2 HSJ Online Promotional Ads: Heritage Days & Booth $500 & Hauser Athletic Program $70 = $570

3 Other Promotions Techniques (Multiple Facebook Boosts $936, Outlive Life Signs for Contributors $84, & Parade/Table Banner Magnets $50 = $1,070



2017 Volunteers

6 Volunteer Writers

2 Hauser Intern Writers

1 Hauser Intern Photographer

1 Volunteer Helping With Scores for Hope & Hauser Sports



2018 Starting Balance of $16,449.02



Goals for 2018

To continually focus on visibility, credibility, and reliability; To add staff for more coverage; To seek out 25% more advertisers; To increase website numbers by 15%; To maintain a $10,000 balance through contributions and sponsorships; To implement IU Kelley marketing campaign of producing an organization video; To integrate a new 1up! software version and a mobile application



Core Values for 2018

CRISH: Celebrate Revealing Integrity Service Hope







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Hope, Indiana 47246
(812) 565-2291



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