1/22/2017 12:20:00 PM Kelley School class finishes with HSJ Online recommendations
Members of an IU Kelley School of Business class met with HSJ Online staff and committee members in November for a class project. Front row, Eric Stanley, Kayla Armstrong, Haley Webster, Cassandra Dickey, Shihe Zhang and Andrew Shen. Back row, Michael Dean, David Webster, John Clark, Bud Herron.
An Indiana University Kelley School of Business class project focused on improving HSJ Online finished last year with high marks and ideas for improvement to the community news website.
The project, part of a one-credit class, "Compass III: Leadership Challenge," concluded last fall with recommendations including an internship program with Hauser High School, new columns and sections for HSJ Online readers, and some design improvements to the website.
Haley Webster, a junior in the marketing and business analytics program at the school and a Hauser graduate, reached out to HSJ Online to offer their assistance. Her father, David Webster, is a member of the Heritage of Hope's Media Division organizing committee and was recently made president for this year.
Other students working on the project included:
Andrew Shen - Accounting & Finance
Cassandra Dickey - Marketing & Business Analytics
Eric Stanley - Finance
Kayla Armstrong - Accounting
Shihe Zhang - Finance & International Business
The group met in November at Indiana University with members of the Heritage of Hope Media Division's and HSJ Online staff committee to present its conclusions.
Among the suggestions:
Creating an internship partnership with Hauser High School. Each semester a Hauser student would serve as an unpaid intern for the site, providing columns with insight into the student's time at the school, as well as school activities. The students will learn about meeting deadlines, writing on a theme as well as providing them with edited and published work that can lead to further opportunities.
New column ideas including a "Where Are They Now?" column for former Hope natives; People of Hope focused on interesting people in the community; a travel and culture column focused on trips and activities made by area residents.
A new partnership between HSJ Online and the Hope Branch of the Bartholomew County Public Library to make HSJ Online more widely available to those without personal access to the the internet.
Website improvements including more photos, greater interactivity on articles and better navigation.
Many of these changes will be rolled out in the coming months and the first Hauser intern should be starting in the next weeks.
The group received 100 percent on their class project to assist HSJ Online and finished second of all of the projects in the large class.
HSJ Online was launched by Heritage of Hope to fill the need for community news since the closing of the Hope Star-Journal in October 2014, after the death of the newspaper's publisher and editor, Larry Simpson. HSJ Online offers free news and information to the community and subsists on generous grants, donations and community advertising.